Smitten Ice Cream Gearing Up For Oakland Debut
Photo: Smitten/Alex Loescher
With a successful ice cream operation in San Francisco’s hip Hayes Valley, a new location in Los Altos, and two shops set to debut in the East Bay, it’s easy to assume that things have come easy for Smitten founder Robyn Fisher.
But it wasn’t too long ago that Fisher was broke, having spent half a decade and all her savings on a high tech idea for a liquid nitrogen–fueled ice cream maker, with seemingly no way to sell her product. So it was that in 2009, at the start of the great recession, Fisher hit the city streets, dragging her patented “Brrr” machine behind her in a red Radio Flyer wagon.
“Twitter was just starting, so I’d tweet out our location for followers, and then get out of there quickly to avoid the cops,” recalled Fisher. . .